What is the mission of Simonetta Rota – more than events? Simple: “To organise events“. The meaning implied by the verb “to organise” can be seen on the services page. Here, weretaking a deeper look into the noun: “events“. A word that comes from the Latin “evenire”, meaning “happen”, “succeed”.
Event is, therefore, that which happens, and our task is to make it happen as best as possible, knowing that there are numerous possibilities. That’s because an incentive event is not a Christmas dinner and the launch of a product cannot be managed as if it were a private party. They are all “events”, but only those who know the secrets and nature of each of them can make them “happen” effectively and successfully.