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ABOUT

Philosophy

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ABOUT

Philosophy

I will write this page using the first person and adopting an exaggeratedly informal tone, as if we have known each other for some time. Because this is about the philosophy that forms the basis of my profession, a philosophy that, to be honest, is unique to me.

I can summarise it in three words: “More than events”. Why?

For two reasons:

1. Because it’s the truth, it’s what I do! I create real experiences, that reveal what lies behind an event: companies and individuals with projects, dreams, business and personal ideas.
I often find myself meeting customers with an apparent, straightforward need to organise an event. However, in truth, from the very first meeting, my job is to understand the customer’s true wish, the irreal goal, to grasp this intuition and give it form. In doing so, I become totally involved and, together with my staff, I am immersed in the complete implementation of our customers’ wishes.
My Mission is to provideunforgettable experiences, memories that stand the test of time, generating intimate and personal emotions.

2. Because I don’t consider this job a mere profession, one that answers the question “what job do you do?” with the words “I organise events”. To me, it is so much more: it is a way of expressing my nature, providing the customer not only with my talents and skills, but also all my enthusiasm and originality, my desire to plan and experience together an event that cannot go unnoticed.
My dedication to every project is total: understanding, thinking, taking care of every last detail, designing a memorable experience and directing the protagonists… to my way of seeing things, creating an event is just like being a director on a set. The realisation of a professional dream that I enjoy every day with boundless energy and dedication.

If you believe that you share my philosophy, don’t hesitate to write to me, call me or contact me. Together, I will be happy to create… more than a mere event!

See you soon,
Simo

I will write this page using the first person and adopting an exaggeratedly informal tone, as if we have known each other for some time. Because this is about the philosophy that forms the basis of my profession, a philosophy that, to be honest, is unique to me.

I can summarise it in three words: “More than events”. Why?

For two reasons:

1. Because it’s the truth, it’s what I do! I create real experiences, that reveal what lies behind an event: companies and individuals with projects, dreams, business and personal ideas.
I often find myself meeting customers with an apparent, straightforward need to organise an event. However, in truth, from the very first meeting, my job is to understand the customer’s true wish, the irreal goal, to grasp this intuition and give it form. In doing so, I become totally involved and, together with my staff, I am immersed in the complete implementation of our customers’ wishes.
My Mission is to provideunforgettable experiences, memories that stand the test of time, generating intimate and personal emotions.

2. Because I don’t consider this job a mere profession, one that answers the question “what job do you do?” with the words “I organise events”. To me, it is so much more: it is a way of expressing my nature, providing the customer not only with my talents and skills, but also all my enthusiasm and originality, my desire to plan and experience together an event that cannot go unnoticed.
My dedication to every project is total: understanding, thinking, taking care of every last detail, designing a memorable experience and directing the protagonists… to my way of seeing things, creating an event is just like being a director on a set. The realisation of a professional dream that I enjoy every day with boundless energy and dedication.

If you believe that you share my philosophy, don’t hesitate to write to me, call me or contact me. Together, I will be happy to create… more than a mere event!

See you soon,
Simo

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Married to Giampaolo and the mother of Vittoria and Gregorio, Simonetta – or “Simo” to her friends – has been successfully and happily working in the Information Technology sector for over 20 years, holding managerial roles in both Sales and Marketing. The companies she works for include Microsoft, Adobe and Trend Micro.
In 2016, she founded Simonetta Rota – more than events, based in Lugano and operating both in Switzerland and Italy, specialising in the creation of tailor-made corporate and private events with a marked emotional impact.

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