Organising an event! There is just one verb, but the opportunities that it implies are a great many. That is because every event has its own “DNA”, which is different to all those that preceded it, as well as all those that will follow. Each event has goals that need to be achieved and people that need to be involved; locations to find and areas to stage; cakes to decorate and invitations to write; gifts with which to surprise and photos to remember… Simonetta Rota – more than events knows the many needs involved in organising an event and, above all, knows how to operate so that each piece of the puzzle is the right one for a perfect picture that satisfies every wish.