CASE HISTORY
Plastifil’s 85th anniversary
CASE HISTORY
Plastifil’s 85th anniversary
An event to celebrate the company’s 85th anniversary: the new generation of management, represented by the chairperson and CEO, wanted to organise a business eventand invite their most important customers to celebrate the history and tradition of the brand. So, during the gala dinner, inside the incredible building designed by the architect Mario Botta, on top of Monte Generoso, a special surprise paid tribute to the founder of the company.
BRIEF: To organise a useful business event, which would include a visit to the newly renovated company headquarters, but, at the same time, would be an opportunity to celebrate the 85th anniversary of the brand and the Ticino area in which it is strongly rooted.
CHALLENGE: To find a somewhere significant, close to the venue, that would symbolise the solidity of a company and a brand that is well-known and has been in business for 85 years.
An event to celebrate the company’s 85th anniversary: the new generation of management, represented by the chairperson and CEO, wanted to organise a business eventand invite their most important customers to celebrate the history and tradition of the brand. So, during the gala dinner, inside the incredible building designed by the architect Mario Botta, on top of Monte Generoso, a special surprise paid tribute to the founder of the company.
BRIEF: To organise a useful business event, which would include a visit to the newly renovated company headquarters, but, at the same time, would be an opportunity to celebrate the 85th anniversary of the brand and the Ticino area in which it is strongly rooted.
CHALLENGE: To find a somewhere significant, close to the venue, that would symbolise the solidity of a company and a brand that is well-known and has been in business for 85 years.
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TESTIMONIALS
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The event we organised with Simonetta Rota - more than events was an important marketing vehicle for us and fully satisfied my expectations: the creation of an experience that would give our customers something special, helping them gain a more complete vision of the company, beyond that of amere business.
For any company, finding someone else to organise an event from top to bottom without requiring too much efforton their part, which would detract from everyday tasks, is wonderful.
In Simonetta Rota - more than events, we found a person we could trust, who understood our requirements and dideverything needed to do the work for us. And did it well!
