Maeva, a medical conference with educational credits

MAEVA is a multi-specialist medical centre, based in Lugano, specialising in cosmetic surgery and medicine. Last September, it decided to hold a conference with the specific intent of bringing together family doctors from Ticino for an afternoon dedicated to training and professional development that would also provide training credits. The conference took place in an unusual location, one of the most exclusive hotels in the whole of Ticino. These kinds of experiences usually take place in settings that are closely linked to the medical world, such as universities and health facilities. A luxury hotel undoubtedly rendered everything more evocative and much more attractive for the 50+ participants who listened to the speeches given by the various speakers.
At the end of the day (the event lasted about five hours, an entire afternoon), the participants were also offered an aperitif. It was a day on which care and attention to every last detail took centre stage. Not just thanks to the involvement of professional, expert speakers, but also due to the unprecedented decision to bring together the doctors in the area in a pleasant setting that was different from the usual conference centre.
All organised with scupulous attention to health safety, of course.

BRIEF: The customer wanted to talk to the world of doctors in a novel manner, so they didn’t want a traditional training conference. The objective we were given was to create a strictly professional, yet attractive event.

CHALLENGE: The medical-scientific sector is a very particular sector with its own rules. We had to contact the order of doctors and understand how we could transform a conference into a training event (in which participants could receive professional credits). Furthermore, given the circumstances, the utmost care was taken to observe all the regulations in force: these ranged from sanitising the facilities to social distancing.