Corporate challenge at the Monza Rally

An engaging event with an engine theme, in the prestigious setting of the Monza Rally Show. A car sponsored by the company, EFA Automazione, meant it was possible to share the adrenaline of a common passion together with its main customers.

BRIEF: To involve customers in the context of an automotive event. “Because – said the owner – this world, through performance, represents the speed and efficiency that EFA wishes to convey in the world of industrial automation”.

CHALLENGE: To organise an event, inserting it into a larger context with a significant number of participants such as the Monza Rally Show. Get a sponsored car out on the track and share an experience of unexpected enthusiasm with the company’s customers.