Combining art and business

A prestigious partnership with a new, but already established company such as Wopart, an international fair of ancient, modern and contemporary works of art on paper, which takes place every year in September in Lugano. Among the objectives, the search for new sponsors and the involvement of large companies to promote the link between art and business.

BRIEF: To coordinate various side projects aimed at promoting and affirming the Wopart fair outside the event itself.

CHALLENGE: To deal with a new, fascinating world, outside of the traditional corporate environment, which leaves ample room for creativity. An articulated project, in continuous evolution, which continues over time.